Recently, the Chairman of Yanjing Beer Group and his delegation visited Cainiao Group. The two sides will focus on the beer industry supply chain solutions and cooperate in various fields and scenarios such as digital supply chain upgrade, logistics distribution, RFID and other logistics technology applications, digital marketing, overall digital transformation of enterprises, green carbon reduction, etc., to create a typical benchmark for the high-quality development of the beer industry.

Geng Chao, Secretary of the Party Committee and Chairman of Yanjing Beer, previously stated in an interview with the media that the “14th Five-Year Plan” has become a period of strategic restructuring for Yanjing Beer. “After more than a year of practice, Yanjing Beer has achieved stable performance and continuous improvement”.

Currently, Yanjing Beer has listed the digital transformation and upgrade of the supply chain as one of the top three priorities. Yanjing Beer will take “cost reduction and efficiency improvement” and “service enhancement” as the goals of supply chain transformation, focus on three main lines of business model, technology application, and organizational upgrade, solidly promote key transformation actions, and create a second core competitiveness.

During the meeting, Geng Chao expressed that the supply chain will become the most core competitiveness of the beer industry. Yanjing Beer hopes to promote the construction of a digital supply chain through cooperation with Alibaba and Cainiao, and leverage technological means to take advantage of being a latecomer and achieve overtaking on the curve.?

The overall supply chain transformation and accompanying consulting customized for Yanjing Beer by Cainiao is currently underway, and it has also taken over the logistics trunk business of Yanjing Beer's Beijing factory. Both parties will continue to deepen their collaboration in areas such as digital supply chain, logistics, technology, and green initiatives. This includes the construction and improvement of supply chain systems at the company level, cooperation between trunk lines and urban distribution, as well as beneficial exploration of market order through cutting-edge RFID technology standards.

In terms of green and low-carbon development, Yanjing Beer has established an ESG development committee, formulated a five-year ESG strategic plan, turned ESG concepts into effective management tools, and integrated them into the company's governance system. In the past few years, Cainiao has taken the lead in exploring new paths for green logistics construction. It has accumulated industry-leading products and solutions in areas such as carbon accounting, reusable containers, and clean energy, opening up imagination space for future green and sustainable cooperation between the two parties.